The Client
A Greater Phoenix plastic surgery practice competing in high-value medical searches.
The practice came to NventSolution with a website that had accumulated years of content, technical debt, and inconsistent SEO structure. Important procedure pages lacked the visibility they needed, mobile performance was struggling, and several areas of the site lacked a clear SEO strategy.
Rather than rebuilding the entire website, the goal was to strengthen what was already there and continuously improve the areas that mattered most.
Our Approach
Improve the website piece by piece without disrupting an established medical practice.
We began with technical SEO cleanup, indexing issues, mobile performance, and the overall structure of the website.
From there, we worked through important procedure pages to improve headings, metadata, content structure, internal relevance, imagery, and search targeting while keeping the information appropriate for a medical audience.
New and expanded content has also been developed around procedures patients actively research, including migraine surgery, reconstructive procedures, and facial rejuvenation.
The website continues to be monitored and improved through NVS Momentum rather than treated as a one-time SEO project.
Before NVS Momentum℠
Limited Visibility
Important procedure pages were struggling to consistently reach prominent search positions.
Underperforming The website had significant content but wasn't capturing the organic visibility expected from its size and service offering.
Fragmented Indexing, metadata, site structure, and older SEO configurations required cleanup.
Mobile Issues PageSpeed scores were hovering around the 30s when work began.
After NVS Momentum℠
Page-One Visibility
Important procedure searches now appear prominently across targeted local results.
3.38K Clicks
Generated from 655K Google Search impressions.
13,545 Sessions 54.06% of all website sessions came from Organic Search.
64.71% Organic engagement rate compared with 53.49% sitewide.
What Changed
The website went from being an aging digital asset to an actively managed part of the practice's growth.
Rather than relying on occasional SEO fixes, the practice now has ongoing oversight across search visibility, content, technical SEO, website performance, design, analytics, and the structure of important procedure pages.
Organic Search now accounts for more than half of website sessions and nearly two-thirds of all engaged sessions, while the practice continues building visibility across the procedures most important to its business.
The website isn’t finished and forgotten. It continues to evolve alongside the practice, its patients, and the way people search for its services.
